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PROMOTION |
- Advertisements in major Turkish newspapers.
- Additional media coverage at major TV and radio stations.
- 10.000 invitations, flyers and posters distributed at high schools, universities, shopping malls, and movie theatres.
- Direct e-mail invitations to thousands of students at HIT's database.
- Announcements and banners placed four weeks prior to the event at major study abroad websites.
- Placement of street banners at strategic city locations.
- Sponsored by at least four majorcompanies of Turkey.
- 13 ads are published in various newspapers such as Hurriyet (circulation of 700,000),
- Two of the leading radio stations of Turkey, Metro FM and Joy FM plays a spot of 25 sec. to announce our fair every 3 hours.
- The fair was announced to 1.5 million customers of Yapi Kredi Bank via e-newsletter
- We distributed HIT Fair bookmarks in bookstores in major cities
- We placed banner in 15 very popular student websites. These websites has active users between 15,000-20,000
- We distributed posters and flyers in 250 high schools and 30 universities both in Istanbul and Ankara.
- We emailed our database of 15,000 prospective students We advertised in movie theatres
- Our counselors attended local programs in local TV channels and local radios.
- We emailed and faxed our fair announcement to major TV channels, media agencies, radios, newspapers, magazines, columnists, scholars.
- We distributed total of 80,000 fliers and more than 4000 posters
- 100 Billboard ads are places at major streets
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